About us

Streetwear with Unicorn Dust

Designed in Finland since 2017

Since 2017, growing from a brand that was first only an idea, a hoodie, a tent, a car, and a dream. It just needed a touch of unicorn dust, and bam – a fashion startup with a soul and sparkle was made!

Our goal is to create streetwear with unicorn dust and pink vibes, not just for stables but also for the magical moments of everyday life! Our clothes go where you go. We aim to make our clothes sporty and girly, but above all comfy and fashionable! All the designs are our own by our founder Irene and the brand is run by a girl power team from our HQ in Helsinki, Finland.

HoH is more than a fashion brand, we're a positive horse girl community inspiring and supporting each other. Everyday life doesn't have to be boring, either do your clothes. Come to the journey with us, and let's see what the unicorn dust brings along.🦄✨

We always love to hear from you, drop us a note to hello@houseofhorses.fi or DM in Instagram @houseofhorses_helsinki

Our team


Owner & Founder & Designer

Irene is the heart of House of Horses Helsinki. She's in charge of how HoH looks visually and has crafted the brand herself right from the start. All the designs are Irene’s creations. Irene has graduated as the Master of Fashion Design from the Istituto Marangoni Milano and as the Master of Arts from the University of Lapland.


Head of marketing and media relations

Elina is passionate especially about the marketing side of things, and brings her strong customer service skills to the HoH table. 


Head of sales operations and growth

Johanna is a sales and growth expert, and is in charge of our concept stores, sales and retail relations.


Digital & Social Media Expert

Alara is our Queen of Social Media. Whether it's Facebook or Instagram, she acts as the voice of HoH and creates ad campaigns for our products.


Sales and Marketing Assistant

Olivia is working part time in addition to her studies, but nevertheless she’s 100% HoH girl and knows every little detail of our products and customers. She’s our go-to person if we need to check out something! 



Emma is our intern, who represents us in Germany.

 Whether we need support on the German market or a link between us and the lovely German HoH community, Emma is our go-to person!


Sales agent Finland, Sweden & Norway

Maarit is our sales agent in Finland from the very beginning - and she’s the “original HoH girl” like our founder Irene always says. Maarit has a solution to every dilemma and she is a crucial part of the team in Finland.



Anastasia may be a familiar face: she helps bring the House of Horses Helsinki clothes to life, by showing our customers the many ways they can wear them. When Anastasia is not in photo shoots, she’s hitting business books with a goal of getting a stellar education.


Sales agent Austria

Stephanie is our sales agent in Austria and HoH girl to the core!


#hohclub #hohgirls