We definitely hear the word sustainability more often in our daily life, and we try to help our Planet Earth even with tiny little actions.
There are no such small steps to being an eco-friendly shopper, and each step counts. Always remember even small changes, can have a big impact. You can support sustainable fashion without sacrificing your style. So here are steps to help you start being an eco-conscious fashionista.
Here at HoH we strive to be a part of creating a better fashion industry. We are proud to say that we produce responsibly in Turkey, and we are excited to introduce you to Kübra, she is the merchandiser in the factory in Istanbul and she loves HoH <3
1. DO YOU REALLY NEED THAT? OR DO YOU JUST WANT IT?
One of the best ways to support the environment is to minimize the unnecessary consumption and only to buy what you need. Do not be a fast-shopper! Buy ethically. And always remember to select quality over quantity! Avoid buying things you’ll throw away next season, but buy garments which will accompany you for many memories and seasons!
Meet Gül, super professional in sewing!
2. ECO-FRIENDLY MATERIALS
Always check the material your clothing is made from. Check the composition details in the care label. Think more about the fabric used in your clothing and prefer natural fabrics. Don’t forget, the fabrics which is not good for the environment are not good for you as well!
Earth lover fabrics are; Bamboo, Linen, Monocel, Tencel, Cupro, Econyl and Organic Cotton!Always prefer Organic Cotton instead of Cotton, which is a very thirsty fabric. Synthetic fibers which we need to stay away from (as possible) are; Polyester, Elasthan and Lycra.
Please beware we can’t avoid these fabrics totally, but we should prefer less of them in our casual clothing. For sportswear and outerwear most of the garments generally contain synthetic fibers since the characteristics of these yarns such as water repellency and durability. But why wear a polyester dress or underwear?
Also to have small percentage of polyester in some cases makes the fabric more durable and time resistant so our garment can “live longer”, which is definitely an environmental choice! As HOH we care to avoid polyester in casual wear, and we mainly use cotton in our casual products.
Meet Kübra, professional in fabrics!
3. CHECK THE CARELABELS
It is very important to care for the garments we own! First thing to do for that is to care them with caution. Do you know we can make our clothes last longer (around 50 - 80% of its lifespan) if we wash them according to their care label. If we treat the garments right, wash them correct and treat them with care not only we extend the life of our wardrobe but we also help second hand buyers to get a good cared item.
4. PREFER ETHICAL AND TRANSPARENT BRANDS
Follow your favorite brands, and prefer the ones who are being transparent about their processes. The brands who share their stories with you openly are the best brands to buy from! Be a conscious customer and ask yourselves, where are your clothes made and under which conditions?
Being an open brand is the first step for all brands towards an eco-forward industry. It is very crucial to notice the ethical and transparent brands, and applaud them. We need to support these brands which acknowledge sustainability not just as a trending topic but a core art of their business.
For example, there are many brands using 100% recycled tag; which means the garment is 100% recycled; while only the fabric is recycled but there are metal or plastic accessories within the garment. And the customers are being deceived with this 100% recycled tag.
While mentioning transparency, we need to talk about Greenwashing as well:
Greenwashing is the process of providing misleading information on a company’s environmental processes with deceiving the consumers. Just like our example above about the tags!Sustainable Fashion & Being Eco-Friendly are popular terms nowadays, therefore many companies aim to catch consumers using these trendy topics, even if it is only a marketing strategy.
European Union declares that 40-50% the companies which claim to be Environmentally Friendly in fact are not, but they are greenwashing.
As a conscious customer, we need to be alert on genuine brands who claim with facts more than stories.
5. SELL, CYCLE AND RENT
You can always fix and repair your items for a longer lifetime. Stretch the life of your wardrobe by repairing your favorite clothes.
If you want to clean out your closet but your garments are still in good condition to wear, give them a second life! You can either sell or donate them.
Recycle / Upcycle:
There are many possible places which collect clothes which are in bad condition and recycle them. Many big brands have promotions if you donate your second hand clothing into their recycle bins to be recycled. Find the one spot in your neighborhood which has bins and help your garments turn into something useful for future lifespans.
But cycling is not only limited with recycling nowadays, there are many ways of reusing your clothes. One of my favorites is upcycling.
Upcycling is the process of transforming your unwanted products to something useful, purposeful for the user. Like upcycling your old shirt into a bag, or your t-shirt into a tank top as well! This also brings out your creativity as well!
Do you ever wonder why we only buy some dresses to wear just once? It might be a very special event, and yes we all did it, just bought that dress for one event and still keeping it hence the value. It may be a designer item which you only wore handful of times as well. Well renting applications or sites are here to help us all, both us and the environment.
Renting is both budget friendly and environmental friendly. So we all should consider it more often.
Written by Senem Arat Murat